The Promise of Technology is Intangible

Technology-enabled solutions are intangible sales. People don’t buy the machine; they buy what it enables. Average sales people tend to perceive technology as a tangible, so they focus on the functionality. Exceptional sales people understand that customers only care about the results the technology enables, which is intangible. This difference in perception about the nature of technology is the fundamental factor in determining a sales person’s success.Technology is the actualization of abstract theories. The more theories that are actualized, the more powerful the technology is. For example, there is a computer chip in my car that makes me a better driver. The computer chip senses the car beginning to skid on a patch of ice much faster than I can. It automatically sends messages to the anti-lock brake system so the car responds to the changing road conditions before I am even aware there may be a problem. This simple application is the actualization of theories that span the disciplines of physics, mechanical engineering, human perception, and computer software. It would take a long time to explain how it all worked. As a car buyer, however, I only care about the fact that it makes me a safer driver.The more sophisticated the technology is, the greater the abstraction. Selling abstractions is more than just relating benefits. It is about linking the functionality of the technology to the desired end result, which is the intangible promise of the technology. I can only appreciate the value of the car’s computer controlled anti-locking device when I understand how it improves my driving. If the sales person just explains anti-locking brakes, I don’t perceive the benefit. If she tells me that I will be a better driver, but doesn’t explain how, then I won’t believe her. She must help me understand the relationship between the how the technology is applied and the results that are important to me before I will value the technology.Selling the value of your technology. The translation of abstract theory into useful applications that deliver strategic benefits is the essence of selling value. Value is created when the customer believes the technology solution will help them accomplish their objectives. To develop the customer’s conviction you must integrate their learning process with their decision-making process.The sales person must provide the customer with the right information at the right time. Furthermore, it must be done in a way that increases the customer’s perception of need, urgency to buy and appreciation of the value contribution of the solution.The information puzzle gets even more complex as we incorporate the relentless rate of change associated with any technology solution. As the technology evolves and its applications expand, it becomes practically impossible to stay current and informed about the solution. The body of information that the sales person draws upon to sell a technology solution is constantly evolving. Products mutate. New technologies replace old ones. Competitors’ products change. Markets accelerate. Each change has multiple implications for how customers buy and the best ways to sell the solution.Keeping current about all the factors that influence a technology sale is not easy. It is hard enough to keep track of the ever-changing information. The fact that you must synthesize it into strategically sequenced, customer learning experiences that build credibility and value exponentially increases its complexity. No wonder the sales superstars make so much money!

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Avoid Being an Analog Communicator in a Digital World

Analog television is no more! Stations are now digital broadcasters. If you have an analog television you can no longer receive programming without a digital converter box, changing your television, or ordering a paid programming service. Most of you reading this are of an age where you probably had no analog television to begin with! Yet, you understand that you cannot communicate on a digital channel with an analog signal. You must communicate using the same channel-the same send-and-receive technology-whether you are electronic devices or human beings.Electronic devices communicate using specific communications protocols. The sending (transmitting) device must use the same communications protocol as the receiving (listening) device in order for messages to get through and be interpreted correctly. (And that is as detailed as I get with technology in this column.) People also use communications protocols. The message sender (you) must use the same communications protocol (language) as that which I use in order for me to receive and interpret your messages correctly. Language, however, is more complicated than electronic protocols. Many variables come into play when it comes to “speaking the same language”.The language to which I refer in this article involves the way we use our senses to process messages. Our senses are our communications channels. Each of us has our own primary channel through which we best receive and internalize messages. In various contexts these channels are referred to as learning styles, sensory receptors, neurolinguistic programming, or multiple intelligences. To communicate more clearly, determine the primary channel – visual (sight; eyes), auditory (sound; ears), or kinesthetic (touch; motion) – through which your message receiver processes messages. You can then transmit your message on that same channel to ensure the best reception.One of the ways in which to learn the primary communications channel a person uses to communicate effectively is through assessment instruments. These instruments ask questions about or make statements regarding how a person best communicates. The assessment-taker responds based on his or her preferences. A scoring system presents a “grade” that provides a reference for people to have a basis for understanding each other’s communications channels. Do an Internet search on “communication style assessments” and the result is over 553,000 entries linking to scientifically-based and pop psychology-based, fee-required and free assessments available to you. Consider this, though: How many times in the course of a normal day do you ask someone what their communication style may be before you talk or write to them? If you are like most of us…seldom if ever. So how do you figure out what another person’s best communications channel is in order to transmit to them using their signals?Listen to how THEY communicate! The words and gestures they use give you a good indication of their primary communication style and how best to communicate with them. Each of us responds best to certain types of words because these words “reach” the sensory receptor to which we best respond. Typically, when a person is primarily a visual communicator she thinks in pictures and “visual words” such as “see, appear, look, and inspect”. She uses visual words throughout her speech. When you hear them used frequently you can deduce she is a primarily-visual communicator. She interprets the written word better than the spoken word. Writing things down and sketching concepts ensures you effectively communicate with this person most often. An auditory person best communicates using “sound words” such as “hear, state, talk, and speak”. Repeat or rephrase your message verbally in order to effectively communicate with this person. He retains the spoken better than the written word. Someone who is kinesthetic best communicates using “feeling and texture words” such as “feel, grasp, and touch”. He retains information best through active hands-on-experiences and sensory triggers that involve taste and smell.As with any categorization or generalization involving people, communication channels are seldom “either / or” in any one person. We use all of our senses when we communicate and receive messages in all of these ways at one point in time or another. The signals we provide in the words we use represent our primary communications channels rather than our only channels. Listen for the types of words a person uses the most and those words indicate the most-effective means by which that person receives, translates (interprets), and retains (understands) what it is you have to communicate.The best way to communicate is to use a little of each type of wording to be sure you reach as many senses as possible. For example: an interviewer asks you to tell her how you handled a time when you were disappointed at an outcome. You lean forward and describe the following scenario. “Imagine a busy classroom environment with a cacophony of voices providing a continuous background of noise. Your body is tense with anticipation of the news; people shift around in their seats unable to sit still; a cell phone buzzes as it vibrates, jolting everyone’s attention to one area of the room. Suddenly someone moans in despair, ‘I just received the a message that I didn’t make the team!’ I realized-too late-that that someone was me. And this is how I handled the disappointment.” This scenario connects with the listener on many levels. Saying “imagine” means they must do so. You paint a picture of the scene (visual), describe sounds (auditory), and evoke feelings (kinesthetic). Continue with a story of how you handled the disappointment and you hold the interviewer captivated on multiple levels.Take the time to tune into other people’s channels and you can adjust how you communicate messages to best ensure they are heard and understood. Employ aspects of multiple channels for your most effective means of communicating.Reference: Additional words to consider using for each channel:Visual – analyze, clear, demonstrate, distinguish, examine, focus, horizon, illustrate, observe, outlook, perceive, perspective, picture, pinpoint, reveal, see, show, notice, view, vague, watch.Auditory – alarm, announce, articulate, ask, audible, compose, converse, discuss, earshot, enunciate, inquire, interview, listen, loud, mention, noise, pronounce, remark, report, ring, say, scream, shout, silence, sound, speechless, tell, tone, tune, voice.Kinesthetic – active, carry, concrete, emotional, feel, foundation, grasp, heated, hit, hold, impact, impress, irritate, motion, panic, pressure, rush, sensitive, shallow, sharpen, shock, solid, stress, support, tension, tired, touch, unbearable.

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Young Investers

Since youth are the dominant contributors to the Gross Domestic Product (GDP), they make a great difference to the economy. All the major concern center around young population. As compared to the past, today the individuals are more financially potential and independent and it is all because of steep rise in tertiary sector. Now-a-days spending a few bucks on coffee or on shopping has become a casual activity which was very rare some time ago. It is all because of changes in lifestyle and adoption of western culture not the youth of today hardly think of ‘savings’ for the future. There is a need to focus on the disability of savings despite the fact that there are insufficient earnings.There are just few things we should understand and minor changes we should bring to inculcate the habit of investment to bridge the gap between income and spending. One should know the sum of money earned in the form of salary and the avenues where this income is spent. Now what is salary? It is the amount working people take home after deducting the tax and contributions to EPF from gross income. This balance is also called net salary. Thus, to save you need to deduct expenses from salary.Analysing goals-
Goals are basically the personally set standards which one wants to achieve to reach the target. These are our milestones which can help in taking right decisions. Goals can be set for different time periods say-
a) For one or two years, called the short term goals. They require immediate attention.
b) For five or seven years, called the medium term goals. They give us time to wait and analyse things between investment period and return period.
c) For ten or fifteen years, called the long term goals. These are meant for retirement.Opting for a suitable investment plan-
Investment plan means channelising your money in the most efficient method. Since various plans are available in the market but only right plan can reap benefits in the future and for that an expert advise is highly appreciable. After selecting an appropriate plan start your investment considering the retirement because a small amount invested today can make your future bright.Investment planning is not a one time phenomenon but it needs to be received and readjusted according to the present need and trend to make investment successful. Thus, it is high time that the youth of our country should be made aware about the best investing options and its benefits for them in the long run. Also since the young generation is the representative of the present and future economic condition of the country so they should be driven by the right motive and prospective.1. Investment – A thoughtful task making investment is not an easy task so it requires a careful analysis of its pros and cons. You should know the purpose and need for using your hard earned income in the most profitable venture. Don’t be convinced by what your friends or neighbours or relative advice you to invest in because all have their own needs. Besides realising your need you should also be aware about the risk associated with investment plan. As it is said that more the risk, higher the chances of returns, so to earn more profit you should make careful decision about your risk taking ability. Let us consider a situation where we want to buy a bungalow in next seven-eight years so for that traditional method of investment would not be efficient rather we have to invest in stock or mutual funds for an additional advantage.2. Get insurance – Financial goals can only be fulfilled when one lives a healthy and secured life. You should not get a term plan which has a greater coverages and last till 75 years at least. It should also increase with increase in income. In case of change in job where insurance facilities are not available on increase in coverage becomes essential. At any stage of Life you can suffer from health problems so you should try to get the best facilities and the most efficient as well as reliable term plan. Investing in health or life insurance not only protect you but also your family from unpredictable circumstances. The young generation should set up an emergency fund that would benefit them in long run. Thus, the youth are not that young that they do not know how to increase their earnings or make better returns. They are responsible for their own expenses and with other demands or commitments in their pay check it becomes more important to do systematic investment planning at a young age to secure life after retirement.So, it is essential to invest in better and profitable plans to lesser the risk of losing money. Also for some people investment is a means of growth as it keeps up with inflation. By calculating your ROI you can get better idea about how well planned your investment is.ROI=Investment Gains/CostsSince investing is not an easy task and requires the help of an expert so for that you need to pay them fees but with your efforts and research you can minimize it. Even you have to pay taxes on investments made. So considering all the pros and cons of investment at a young age one can make provisions for the ins and outs of funds. It won’t be always successful but then one learns from one’s mistake and experiences.Making investments at the earliest has an additional advantage and that is devoting time because if you lose your site, you have the time to make up for the loss. It is advisable not to use your short-term money for investment purpose because you would not like to block your money during the time of need. Investing at the right time and in the right plan is your ladder towards becoming rich.CONCLUSIONThe young investors should invest in equity because it benefits them to fulfil their long-term goals. Also they should not ignore the risks associated with it. It is better to start a SIP on a mutual fund scheme if you do not want to invest directly in equities.

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The Advent of Digital Marketing

What are the defining traits of digital marketing?1. Cost: While the importance of traditional marketing is nearly nil, it is also evident that traditional media outlets – such as television, radio and newspapers ads – can be very expensive. However, utilizing and publishing search engine optimized article only costs time.2. Quantification: It is almost impossible to quantify the effects of traditional marketing. It is not possible to know how many people have come across an ad; the number of people interested in it is also impossible to quantify in traditional marketing. Even if a person invests in traditional marketing techniques, it is difficult to compare the investment with the return. This results in one’s inability to determine whether their marketing technique has worked or not. However, with digital marketing, it is very easy to monitor the traffic generated by your online ad, article or website.3. Visibility: A person can increase the visibility of their product locally with newspaper ads, television or radio. But, with all these new and improved gadgets at their disposal, everybody is on the internet these days. Therefore, it is only practical to market your products online to garner the public’s attention.4. Trust: Unlike traditional marketing, digital marketing is not a one way street. If a business is opting for digital marketing, then they are reaching out to their potential clients; they are also giving them the opportunity to put their questions forward. This helps build mutual trust in a company and ensures a strong company-client bond.5. Targeting: With traditional marketing techniques, it is nearly impossible to target a specific group of people as your audience. In turn, this may result in low sales of a product. Digital marketing gives a company the opportunity to do the same thing without any hassles.6. Taking a step towards the future of marketing: Traditional marketing has not lost its place, yet. However, it is widely known that digital marketing is the new face of future marketing strategy.
Although digital marketing is a futuristic approach to marketing, traditional marketing mediums such as television, radio and print media are still relevant.Therefore, it is advisable for a company that is choosing a marketing agency, to take note of a few facts. If the agency promises a balanced approach at marketing a product that keeps traditional and digital marketing in mind, then, you can rest assured that it is highly probable that this company will have a strategic and client specific marketing format that will be beneficial in the long run. Additionally, if a company has a HubSpot certified partner this is often beneficial for both parties. If the company is mindful about the client-company relationship and strives to maintain a good relationship, it is surely one of the prime options out there.

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How is Parkinson’s Disease Treated?

Parkinsons disease is a comparatively common condition of the nervous system which is as a result of problems with the nerve cells in the part of the brain which generates dopamine. This is a chemical substance that is needed for the smooth management of muscles and motion, so the symptoms of the disorder is a result of a reduction of that chemical. Parkinson’s disease mostly impacts individuals aged over 65, but it can and does come on at younger ages with 5-10% developing before the age of forty.

The chief clinical features of Parkinson’s disease are a tremor or shaking, that will commences in one arm or hand; there is often a muscle rigidity or stiffness along with a slowness of motion; the stance gets more stooped; additionally, there are equilibrium concerns. Parkinson’s can also cause greater pain and result in depression symptoms and create problems with memory and sleep. There isn’t any specific test for the diagnosis of Parkinson’s. The identification is usually made primarily based on the history of the symptoms, a physical along with neural evaluation. Other reasons for the signs and symptoms also need to be eliminated. There are imaging assessments, such as a CAT scan or MRI, that can be used to eliminate other issues. From time to time a dopamine transporter diagnostic might also be utilized.

The actual cause of Parkinson’s isn’t known. It does appear to have both genetic and environmental elements with it plus some specialists think that a virus may induce Parkinson’s as well. Decreased amounts of dopamine and also norepinephrine, a substance which in turn is responsible for the dopamine, have already been found in those with Parkinson’s, but it is not yet determined what is causing this. Unusual proteins which are named Lewy bodies have been located in the brains of those who have Parkinson’s; nevertheless, experts don’t know what role they may play in the development of Parkinson’s. While the specific cause just isn’t known, studies have identified risk factors that establish groups of people who are more prone to develop the condition. Men are more than one and a half times more prone to get Parkinson’s as compared to women. Caucasians are much more prone to get the condition as compared to African Americans or Asians. Those who have close members of the family who have Parkinson’s disease are more likely to develop it, implying the inherited contribution. A number of toxins could raise the potential for the problem, implying a role of the environment. People who experience difficulties with brain injuries can be more likely to go on and have Parkinson’s disease.

There is no identified remedy for Parkinson’s disease. That will not imply that the signs and symptoms can’t be handled. The main method is to use medicines to raise or replacement for the dopamine. Balanced and healthy diet together with frequent exercise is crucial. There may be changes made to the surroundings at home and work to keep the individual involved as well as active. There are also some options sometimes for brain surgical treatment which can be used to relieve some of the motor symptoms. A diverse team of different health professionals are often involved.

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Understanding the Impacts of Gout

Gout is among those historical problems because there are numerous mentions of it in historical literature, at least since ancient times. The traditional typecast of it is that it is related to the upper classes that binge in alcohol and certain foods. This image was pictured in early art work illustrating people who had gout. Gout has stopped being viewed as a problem of over consumption, because of the current research demonstrating an important genetic component to it.

Gout is a distressing inflammation related disorder which mostly impacts the joints, most commonly the great toe joint with the feet. It is because of uric acid crystals getting placed in joints in the event the bloodstream uric acid quantities are increased. The uric acid comes from the breakdown of purines which come from the consuming of foods like venison, salmon, tuna, haddock, sardines, anchovies, mussels, herring along with alcohol consumption. It is possible to understand how that old misconception was produced according to the overindulgence of the higher classes in those types of food and alcoholic beverages. The actual problem is not really the quantity of those foods which can be consumed, but the actual genetics of the biochemical pathway which usually breaks the purines in these food items down into the uric acid and how your body deals with it.

While diet is still important in the treating of gout and lowering the quantity of food which have the purines with them continues to be considered essential, however it is becoming apparent recently that this is just not sufficient by itself and just about all those who have gout probably will need pharmaceutical management. It goes without saying that drugs are likely to be needed for relief of pain throughout an acute flare up. The acute phase of gout is extremely painful. Over the long term there are two forms of drugs which you can use for gout. One kind of medicine block chemicals in the pathway which splits the purines into uric acid, which simply implies there will be much less uric acid in the blood stream that could find its way in to the joints to trigger an acute episode of gout or lead to the long-term gout. The other main kind of drug is one that can help the renal system remove much more uric acid. This would also reduce the urates in the bloodstream. Generally, only one of those drugs is all that’s needed, however occasionally both are needed to be utilized at the same time. Since these prescription medication is ordinarily pretty successful, that will not indicate that the life-style and eating habits changes may be pushed aside. Local measures, including wearing good fitting shoes if the big toe joint gets too painful is important. Also ice packs during an acute flare up will also help with the relief of pain.

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How To Approach Removing Asbestos Removal in Sydney

Planning to renovate your home built decades ago? Well, you got to be careful! There is a good chance it may have asbestos. This is a popular building material used throughout Australia before it was completely banned in 2003.

Asbestos is not generally considered hazardous. In fact, homeowners are only allowed to remove up to ten square meters of non-friable asbestos. More than that, people are advised to seek professional help, especially handling friable ones. Because of the health risks involved, DIY removal is considered illegal.

This is particularly prohibited in Sydney. Hence, the expertise of your trusted asbestos removalists is required to handle the dangerous job.

Why Removing Asbestos Can Be Dangerous?

There are many DIY ideas. Some are equally fun. Whilst, others can be hazardous, like removing asbestos by yourself.

Here are some reasons why removing asbestos without proper knowledge can be dangerous:

Exposure to diseases

Small quantities of asbestos are present in the air most of the time and are being breathed in by everyone without ill effects. But, exposure to high levels of asbestos for a long time is pretty serious. It can cause asbestosis, lung cancer, and mesothelioma.

Accidents and Injuries

Asbestos is used in cement sheeting, drainage and pipes, guttering, and even roofing. But, asbestos roofing can become fragile over time. Hence, you might risk breaking it apart, releasing harmful fibres into the air. Also, a single sheet of asbestos can weigh 30-50 kilograms. Such weight can cause injuries.

Wrong removal and ill-fitting equipment

You may not know the proper ways to remove asbestos, exposing you to very harmful fibres. And the recommended removal equipment is quite expensive. You don’t have to deal with it on your own.

How Much Does It Cost To Remove Asbestos?

Asbestos removal can be pretty costly. It is determined by the type and size of the area, as well as the amount of debris to be removed. The safety risks of asbestos also increase the cost, especially when friable asbestos is involved. But health is wealth. It is always worth the price.

Most junk removalists in Sydney are priced from $99.99 per cubic metre, however, given the highly dangerous nature of asbestos, prices may be higher. It’s important to receive a few quotes before proceeding with an asbestos removal service.

How To Find The Right Asbestos Removal Provider?

There are a few key things you can do right now to ensure that your search for a provider is a successful one. They include:

Check Online Reviews

Does the asbestos removal service provider have an abundance of positive Google reviews? Check the history of their reviews to make sure that they are in-fact, legitimate. Businesses with legitimate reviews tend to have a stream of reviews that span across years of their lifetime; not just all within a few months.

Service Locality

Hiring a local asbestos removal business is always best. This ensures that you receive the best pricing as the business is local and nearby to your location. Typically, local businesses tend to take more pride in their workmanship as a positive reputation is key to their ongoing success.

Number of Years in Business

Given the highly dangerous nature of asbestos, it’s important to check how long the business has been in operation. A business who has over 10 years servicing the local community may provide cheaper pricing, given that they likely will have more refined practices.

Conclusion

Take your time while in search of a suitable asbestos removal provider. Due-dilligence is important and always shop around for the best quotes.

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A Pall Settles Over America

I see it in their eyes, downcast and wary. I see it in their steps, shuffling and tentative. When they talk, they use a word I rarely hear, depressed.

These are the producers, those who make the country work. Hourly and salaried employees and managers, who go to their jobs every day, work hard and provide for themselves and their families.

They’re the kind of people who have been with us since the country began. Back then, we called them Pilgrims, sod-busters, and settlers. Today they go by many names, Physician, Technician, Engineer, and Laborer. But for all of them, life has a rhythm, just as it did two centuries ago, that comes from our agricultural heritage.

Spring has always been the time for planting, and looking forward to the year ahead. Summertime is when they cultivate the crops. Fall is harvest time when we enjoy the fruits of our labor and thank God for blessing us. Winter is the time of austerity, the time to prune, the time to cut back.

But not this year. This year, we are still in harvest time. Yet the pruning has already begun. Major companies across this land are already cutting back, eliminating staff to reduce.

For thousands of laid-off workers, it comes at the worst possible time. Just before the holidays. A time when many who have children will have to cut back this Christmas. There will be little joy for those who lost their jobs these holidays.

If you’ve lived through a corporate “downsizing,” you know that anxiety runs high. No matter how often the boss has assured you that you will be kept on, you’re never sure about your future. Should you start looking for a new job now, or wait? Does the boss know what lies ahead, or might he be on the corporate chopping block? There is no job security once layoffs begin.

But there is much more to our collective angst this year than at any time in our memory. These corporate cutbacks are merely reflecting a more significant issue, an issue that is nationwide.

Our country is headed in the wrong direction. That is a sentiment shared by three-quarters of us. And we’ve felt that way for a couple of years. Producers know that the country should be operating better. Yes, there were all difficulties associated with the Pandemic. But those are now behind us.

Today recovery should be well underway. But it’s not. Despite all the trillions of dollars pumped into the system, our standard of living is falling. Each day inflation marches on; real income is declining. Gasoline, food, and shelter costs accelerate in real-time, but a salary rise comes annually. Corporate raises will arrive at the end of the year and likely come nowhere near the level of inflation we’ve already experienced.

Producers see all of this.

Producers also know that many, perhaps most, of our problems come from Washington. We see that a feeble old man has his bony fingers on the nation’s tiller, steering us straight for the shoals. He, and those who surround him, have a policy of austerity. In their eyes, less is better, and fewer is preferred. We should use less heat this winter, drive smaller, preferably electric vehicles, and eat vegan. And the less we consume, the better. From this perspective, we are the problem. Our destiny is to have shortages and wants. And they’ve pushed us in that direction.

However, these leaders told us last week that we could change everything. By walking into our voting booth, we could make our voices heard. We, the people, could take this country in a new direction that our leaders were indeed subject to the will of the people.

That didn’t happen. Counting votes has become a haze of computational complexity and slow-walking results. So that the incumbents in Washington get the results they want, it’s the complete inversion of the principal and values that the country’s founders intended. But there it is—today’s reality.

It’s the reason the word I hear most often from Producers today is: depression. And I’m afraid that’s where we’re headed.

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How to Choose the Right YouTube Channel Name for Your Brand

Who is your target audience?

Before you even think about branding, you need to have a clear understanding of who you wish to reach out to and what your main marketing message is going to be. If you are launching a YouTube channel for your new e-commerce business that sells jewelry, the first question you need to ask yourself is who your target audience will be. This will help you further decide how you want your channel to look and what content you want it to feature. For example, if your target audience is females aged between 25 and 40 years and you want to focus on brand engagement, you can use your YouTube channel to post behind-the-scenes videos of your product creation process. Alternatively, if you want to use your channel as a sales and marketing tool, you can create tutorial videos that showcase the various ways your products can be used and even provide suggestions on how to pair them with other accessories.

What do you want to achieve through your channel?

Now that you have identified your target audience, the next thing you need to ask yourself is what your main purpose is for having a YouTube channel in the first place. Is your channel meant to attract new customers, build brand awareness, or increase your sales? Whatever your channel’s main goal is, it is important to convey this to your audience through your channel name. For instance, if your channel is meant to increase your sales, you can use a name that suggests discounts or offers. On the other hand, if you wish to build brand awareness through your channel, you can go with a name that clearly communicates this message.

What words and phrases do you want to be associated with?

Before you even begin thinking about a YouTube channel name, you need to have a clear understanding of words and phrases that you want your channel to be associated with. For example, if you wish for your channel to be associated with creativity and originality, you can go with something along the lines of “Creative Jewelry” or “Jewelry Box”. On the other hand, if you wish to be associated with fashion and style, a good name would be “Fashion Jewels”. A good idea would be to jot down all the words and phrases that you wish your channel to be associated with, and then start brainstorming for possible channel names. This can be done by listing out all the words and phrases that are relevant to your business, crossing off the ones that don’t make sense, and then combining two or three words to create a new and memorable name.

Be Short and Catchy!

The average human attention span is now 8 seconds – that’s how long it takes for your prospective customers to decide whether or not they wish to continue reading or watching your content. This means that you have about 8 seconds to grab their attention and make a lasting impression. And since you only have a few seconds to make a good first impression, it is important to make the most of it and create a name that is short, catchy, and easy to remember. For example, the YouTube channel “Daily Jewelry” is way too long and cumbersome which makes it hard to remember and even harder to type when creating the channel URL. However, the channel name “Jewelry Box” is short, easy to remember, and will definitely make people curious enough to click on your channel. It is even better if you can use an emoji or a GIF in your channel name as they are presented more visually.

Choosing the right words for your brand name.

When choosing the right channel name, it is important to remember that the words you pick out will not only be used to create your channel name but will also be used as keywords for your YouTube SEO. This means that you have to make sure that the words you pick are relevant to your content and that they make sense when put together. For example, if you wish to create a channel that features jewelry tutorials and designs, “Jewelry Box” is a perfect name as it suggests creativity, originality, and even organization. On the other hand, if you decide to go with a name like “Daily Jewelry”, the words “daily” and “jewelry” don’t really make any sense when put together, and the name isn’t very original either.

Summing up

All in all, the name you choose for your YouTube channel is extremely important because it will be the first thing your prospective customers will see and read. Your channel name will also be used as keywords for your YouTube SEO, so it is important to make sure that it is short, catchy, and grammatically correct. While coming up with a brand name is never an easy task, there are a few things you can do to make the process a little bit easier. The best thing to do is to make a list of all the words and phrases that you wish to be associated with your channel and then start brainstorming for possible names.

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Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

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