Analog television is no more! Stations are now digital broadcasters. If you have an analog television you can no longer receive programming without a digital converter box, changing your television, or ordering a paid programming service. Most of you reading this are of an age where you probably had no analog television to begin with! Yet, you understand that you cannot communicate on a digital channel with an analog signal. You must communicate using the same channel-the same send-and-receive technology-whether you are electronic devices or human beings.Electronic devices communicate using specific communications protocols. The sending (transmitting) device must use the same communications protocol as the receiving (listening) device in order for messages to get through and be interpreted correctly. (And that is as detailed as I get with technology in this column.) People also use communications protocols. The message sender (you) must use the same communications protocol (language) as that which I use in order for me to receive and interpret your messages correctly. Language, however, is more complicated than electronic protocols. Many variables come into play when it comes to “speaking the same language”.The language to which I refer in this article involves the way we use our senses to process messages. Our senses are our communications channels. Each of us has our own primary channel through which we best receive and internalize messages. In various contexts these channels are referred to as learning styles, sensory receptors, neurolinguistic programming, or multiple intelligences. To communicate more clearly, determine the primary channel – visual (sight; eyes), auditory (sound; ears), or kinesthetic (touch; motion) – through which your message receiver processes messages. You can then transmit your message on that same channel to ensure the best reception.One of the ways in which to learn the primary communications channel a person uses to communicate effectively is through assessment instruments. These instruments ask questions about or make statements regarding how a person best communicates. The assessment-taker responds based on his or her preferences. A scoring system presents a “grade” that provides a reference for people to have a basis for understanding each other’s communications channels. Do an Internet search on “communication style assessments” and the result is over 553,000 entries linking to scientifically-based and pop psychology-based, fee-required and free assessments available to you. Consider this, though: How many times in the course of a normal day do you ask someone what their communication style may be before you talk or write to them? If you are like most of us…seldom if ever. So how do you figure out what another person’s best communications channel is in order to transmit to them using their signals?Listen to how THEY communicate! The words and gestures they use give you a good indication of their primary communication style and how best to communicate with them. Each of us responds best to certain types of words because these words “reach” the sensory receptor to which we best respond. Typically, when a person is primarily a visual communicator she thinks in pictures and “visual words” such as “see, appear, look, and inspect”. She uses visual words throughout her speech. When you hear them used frequently you can deduce she is a primarily-visual communicator. She interprets the written word better than the spoken word. Writing things down and sketching concepts ensures you effectively communicate with this person most often. An auditory person best communicates using “sound words” such as “hear, state, talk, and speak”. Repeat or rephrase your message verbally in order to effectively communicate with this person. He retains the spoken better than the written word. Someone who is kinesthetic best communicates using “feeling and texture words” such as “feel, grasp, and touch”. He retains information best through active hands-on-experiences and sensory triggers that involve taste and smell.As with any categorization or generalization involving people, communication channels are seldom “either / or” in any one person. We use all of our senses when we communicate and receive messages in all of these ways at one point in time or another. The signals we provide in the words we use represent our primary communications channels rather than our only channels. Listen for the types of words a person uses the most and those words indicate the most-effective means by which that person receives, translates (interprets), and retains (understands) what it is you have to communicate.The best way to communicate is to use a little of each type of wording to be sure you reach as many senses as possible. For example: an interviewer asks you to tell her how you handled a time when you were disappointed at an outcome. You lean forward and describe the following scenario. “Imagine a busy classroom environment with a cacophony of voices providing a continuous background of noise. Your body is tense with anticipation of the news; people shift around in their seats unable to sit still; a cell phone buzzes as it vibrates, jolting everyone’s attention to one area of the room. Suddenly someone moans in despair, ‘I just received the a message that I didn’t make the team!’ I realized-too late-that that someone was me. And this is how I handled the disappointment.” This scenario connects with the listener on many levels. Saying “imagine” means they must do so. You paint a picture of the scene (visual), describe sounds (auditory), and evoke feelings (kinesthetic). Continue with a story of how you handled the disappointment and you hold the interviewer captivated on multiple levels.Take the time to tune into other people’s channels and you can adjust how you communicate messages to best ensure they are heard and understood. Employ aspects of multiple channels for your most effective means of communicating.Reference: Additional words to consider using for each channel:Visual – analyze, clear, demonstrate, distinguish, examine, focus, horizon, illustrate, observe, outlook, perceive, perspective, picture, pinpoint, reveal, see, show, notice, view, vague, watch.Auditory – alarm, announce, articulate, ask, audible, compose, converse, discuss, earshot, enunciate, inquire, interview, listen, loud, mention, noise, pronounce, remark, report, ring, say, scream, shout, silence, sound, speechless, tell, tone, tune, voice.Kinesthetic – active, carry, concrete, emotional, feel, foundation, grasp, heated, hit, hold, impact, impress, irritate, motion, panic, pressure, rush, sensitive, shallow, sharpen, shock, solid, stress, support, tension, tired, touch, unbearable.

Since youth are the dominant contributors to the Gross Domestic Product (GDP), they make a great difference to the economy. All the major concern center around young population. As compared to the past, today the individuals are more financially potential and independent and it is all because of steep rise in tertiary sector. Now-a-days spending a few bucks on coffee or on shopping has become a casual activity which was very rare some time ago. It is all because of changes in lifestyle and adoption of western culture not the youth of today hardly think of ‘savings’ for the future. There is a need to focus on the disability of savings despite the fact that there are insufficient earnings.There are just few things we should understand and minor changes we should bring to inculcate the habit of investment to bridge the gap between income and spending. One should know the sum of money earned in the form of salary and the avenues where this income is spent. Now what is salary? It is the amount working people take home after deducting the tax and contributions to EPF from gross income. This balance is also called net salary. Thus, to save you need to deduct expenses from salary.Analysing goals-
Goals are basically the personally set standards which one wants to achieve to reach the target. These are our milestones which can help in taking right decisions. Goals can be set for different time periods say-
a) For one or two years, called the short term goals. They require immediate attention.
b) For five or seven years, called the medium term goals. They give us time to wait and analyse things between investment period and return period.
c) For ten or fifteen years, called the long term goals. These are meant for retirement.Opting for a suitable investment plan-
Investment plan means channelising your money in the most efficient method. Since various plans are available in the market but only right plan can reap benefits in the future and for that an expert advise is highly appreciable. After selecting an appropriate plan start your investment considering the retirement because a small amount invested today can make your future bright.Investment planning is not a one time phenomenon but it needs to be received and readjusted according to the present need and trend to make investment successful. Thus, it is high time that the youth of our country should be made aware about the best investing options and its benefits for them in the long run. Also since the young generation is the representative of the present and future economic condition of the country so they should be driven by the right motive and prospective.1. Investment – A thoughtful task making investment is not an easy task so it requires a careful analysis of its pros and cons. You should know the purpose and need for using your hard earned income in the most profitable venture. Don’t be convinced by what your friends or neighbours or relative advice you to invest in because all have their own needs. Besides realising your need you should also be aware about the risk associated with investment plan. As it is said that more the risk, higher the chances of returns, so to earn more profit you should make careful decision about your risk taking ability. Let us consider a situation where we want to buy a bungalow in next seven-eight years so for that traditional method of investment would not be efficient rather we have to invest in stock or mutual funds for an additional advantage.2. Get insurance – Financial goals can only be fulfilled when one lives a healthy and secured life. You should not get a term plan which has a greater coverages and last till 75 years at least. It should also increase with increase in income. In case of change in job where insurance facilities are not available on increase in coverage becomes essential. At any stage of Life you can suffer from health problems so you should try to get the best facilities and the most efficient as well as reliable term plan. Investing in health or life insurance not only protect you but also your family from unpredictable circumstances. The young generation should set up an emergency fund that would benefit them in long run. Thus, the youth are not that young that they do not know how to increase their earnings or make better returns. They are responsible for their own expenses and with other demands or commitments in their pay check it becomes more important to do systematic investment planning at a young age to secure life after retirement.So, it is essential to invest in better and profitable plans to lesser the risk of losing money. Also for some people investment is a means of growth as it keeps up with inflation. By calculating your ROI you can get better idea about how well planned your investment is.ROI=Investment Gains/CostsSince investing is not an easy task and requires the help of an expert so for that you need to pay them fees but with your efforts and research you can minimize it. Even you have to pay taxes on investments made. So considering all the pros and cons of investment at a young age one can make provisions for the ins and outs of funds. It won’t be always successful but then one learns from one’s mistake and experiences.Making investments at the earliest has an additional advantage and that is devoting time because if you lose your site, you have the time to make up for the loss. It is advisable not to use your short-term money for investment purpose because you would not like to block your money during the time of need. Investing at the right time and in the right plan is your ladder towards becoming rich.CONCLUSIONThe young investors should invest in equity because it benefits them to fulfil their long-term goals. Also they should not ignore the risks associated with it. It is better to start a SIP on a mutual fund scheme if you do not want to invest directly in equities.

What are the defining traits of digital marketing?1. Cost: While the importance of traditional marketing is nearly nil, it is also evident that traditional media outlets – such as television, radio and newspapers ads – can be very expensive. However, utilizing and publishing search engine optimized article only costs time.2. Quantification: It is almost impossible to quantify the effects of traditional marketing. It is not possible to know how many people have come across an ad; the number of people interested in it is also impossible to quantify in traditional marketing. Even if a person invests in traditional marketing techniques, it is difficult to compare the investment with the return. This results in one’s inability to determine whether their marketing technique has worked or not. However, with digital marketing, it is very easy to monitor the traffic generated by your online ad, article or website.3. Visibility: A person can increase the visibility of their product locally with newspaper ads, television or radio. But, with all these new and improved gadgets at their disposal, everybody is on the internet these days. Therefore, it is only practical to market your products online to garner the public’s attention.4. Trust: Unlike traditional marketing, digital marketing is not a one way street. If a business is opting for digital marketing, then they are reaching out to their potential clients; they are also giving them the opportunity to put their questions forward. This helps build mutual trust in a company and ensures a strong company-client bond.5. Targeting: With traditional marketing techniques, it is nearly impossible to target a specific group of people as your audience. In turn, this may result in low sales of a product. Digital marketing gives a company the opportunity to do the same thing without any hassles.6. Taking a step towards the future of marketing: Traditional marketing has not lost its place, yet. However, it is widely known that digital marketing is the new face of future marketing strategy.
Although digital marketing is a futuristic approach to marketing, traditional marketing mediums such as television, radio and print media are still relevant.Therefore, it is advisable for a company that is choosing a marketing agency, to take note of a few facts. If the agency promises a balanced approach at marketing a product that keeps traditional and digital marketing in mind, then, you can rest assured that it is highly probable that this company will have a strategic and client specific marketing format that will be beneficial in the long run. Additionally, if a company has a HubSpot certified partner this is often beneficial for both parties. If the company is mindful about the client-company relationship and strives to maintain a good relationship, it is surely one of the prime options out there.